Faridah Merican leads inventive donation marketing campaign to save lots of PenangPac from the brink

Datuk Faridah Merican, the primary girl of Malaysian theater, is rolling up her sleeves to get the performing arts again on observe regardless of the federal government’s latest determination to delay the return of dwell audiences to theaters throughout the nation.

The Malaysian performing arts scene is struggling proper now, with the empty theaters days persevering with and no roadmap for restoration in place. Authorities well being and security laws haven’t been relaxed concerning the power for performing arts venues and theaters to return with restricted audiences dwell and below strict SOPs.

As an alternative of ready, Faridah, 81, co-founder of Kuala Lumpur Performing Arts Heart (KLPac) and The Actors Studio, put collectively a digital collection of performances of performs, poetry, songs and dances with their staff as a part of the celebration of Worldwide Girls’s Day 2021.

The 45-minute present might be out there on YouTube and airing tonight at 8:30 p.m. to assist ease the monetary disaster to which Penang Performing Arts Heart (PenangPac).

Moreover Faridah, the present options Joe Hasham, Ian Chow, Omar Ali, Mark Beau de Silva, Ho Lee Ching, Zhafir Muzani, Leeya Mohamad and lots of extra.

“We love supporting the humanities and we love supporting PenangPac. We’d like your cash as a result of with out it PenangPac can not survive. PenangPac is basically in a large number, so please dig deep and assist the performing arts, ”says Faridah.

The pandemic and lockdowns have put PenangPac on the brink, with this outpost theater house within the north struggling to remain afloat. All of its 12 everlasting workers have suffered 30% pay cuts, and the venue’s imminent survival relies upon solely on donations from the general public.

PenangPac may even current a collection of different reveals and actions to boost funds. Among the many actions that viewers can take pleasure in might be drama and music workshops, wellness lessons and dwell streaming of reveals. already staged in addition to new pre-recorded reveals “reads a press release from PenangPac.

Celebrating Worldwide Girls’s Day 2021 tonight with Faridah is likely one of the steps to save lots of this Penang-based venue, exhibiting how KLPac’s performing arts neighborhood is pooling its assets and skills in these occasions. troublesome for the humanities and tradition sector.

The celebration of Worldwide Girls’s Day 2021 airs on YouTube at 8:30 p.m. tonight and can stay out there till March 31. To benefit from the present, ship a WhatsApp message to + 6016-411-2459 for extra particulars. After making a minimal donation of RM15, you’ll obtain the YouTube hyperlink.

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