MYRTLE BEACH, SC (WBTW) – Local businesses are gearing up for the big crowds at Carolina Country Music Fest (CCMF).
According to CCFM officials, around 35,000 fans will be at the festival near Ocean Boulevard starting Thursday. After being canceled by COVID-19 last year, country music fans are driving hours for the experience.
It’s an experience that the employees of the Bowery, which is opposite the festival, look forward to each year. “The atmosphere – there’s never a dull moment here at The Bowery,” said Victor Shamah, owner of The Bowery.
The Bowery, like many businesses, has been hit hard by pandemic closures. CCFM brings $ 20 million to the Town of Myrtle Beach.
With thousands of people coming to the area, Shamah said he was ready for the festival to kick off on Thursday, but is struggling with few staff.
“Our kitchen had to reduce our menu this weekend because we can’t occupy the kitchen,” Shamah explained.
The Bowery will only offer appetizers, burgers and hot dogs to serve customers quickly this week. Despite the challenges, he is delighted to see new and familiar faces.
“Thank goodness it’s back. Thank goodness we can organize this event, ”Shamah said. Other businesses on Ocean Boulevard tell News13 that they look forward to CCFM every year.
“After concerts are over we’re usually very busy with food,” said Lauren Oare, co-manager and Hurricanes Daiquiri Bar and Grille.
“Everyone is hungry. They drank all day. You have to take in some of this alcohol, then we will happily feed everyone who walks through the door, ”she explained.